Who We Are

Ikigai provides extraordinary space for individuals and organizations in a sustainable, community-oriented environment, helping them feel balanced and productive. We are a beautifully curated collective of wellness-focused shared office spaces in Kenya. At Ikigai, we cultivate an environment where meaningful human interactions are nurtured to encourage impactful and profitable connections between ideas, individuals, and businesses. Ikigai is not just another shared office space but a place where community and the collective are at the heart of everything we do. At Ikigai, you have a beautiful and secure space to work from, social areas to connect with your peers and strangers to create fruitful relationships that help push your business forward, events and workshops in our tree-filled gardens or boardrooms, and a coffee bar to keep you productive.

Who You Are

The Marketing Associate is the external face of Ikigai’s brand, responsible for developing Ikigai’s multi-channel communication strategies and enhancing brand awareness within the digital space to drive traffic and acquire leads/customers.

You thrive in a busy environment and meet all your deadlines easily and excellently! You are a tech-savvy social media junky and know the difference between SEO and SEM.

You are creative, think way outside the box, and have an eye for the Ikigai aesthetic. You are super organized, multitask better than anyone, handle numerous moving parts, and prioritize like a genius. You are completely at home with data and provide incredible customer service at a moment’s notice, without missing a single data point. You. Love. People
You must love building communities and helping others work as a team, enjoy the idea of being part of something bigger than any one person, and take pride in a job well done and in positively impacting the Ikigai community

You are the right person if you are a detailed person who enjoys wearing many hats!

Education and Experience

• A college graduate with a four-year degree and a minimum of 4 years on the job experience preferred
• Experience with SEO, PPC, analytics, content creation, and campaign management is a must
• Experience with WordPress is a huge plus
• Punctual, professional, thorough, and entrepreneurial
• A quick learning self-starter that works well in a fast-paced, start-up environment
• Highly organized and efficient, with excellent time management skills and the ability to prioritize tasks effectively when everything is happening at once
• An individual that does not just show up to work at the office, but owns the office, taking pride in managing every little detail of their work
• Collaborative and engaging, likes to work in a team, but also independent and gets the job done, no matter what is required
• Adaptable and innovative, owning mistakes and moving on
• Customer service and/or sales experience a plus

What to Expect

This Marketing Associate reports to Head of Growth and closely collaborates with the Senior Marketing Associate. This role is a healthy mix of marketing strategy, planning and execution, content partnership building and networking, content generation, and management.

Everything you do will be in the interest of creating and sustaining an authentic and thriving community and business. Everything.

Roles Responsibilities

Advertising/ Marketing (Digital)

• Support the development of marketing campaigns.
• Support the development of marketing campaigns.
• Support maintenance of paid media by keeping the back end running smoothly and ensuring content is up to date.
• Lead social media inquiries on IG & LinkedIn and support with content creation & scheduling.

Platform Management

• Support with internal comms distribution on What's App & Portal and external job postings.  
• Support maintenance of owned media by keeping the back-end running smoothly and ensuring content is up to date.
• Distribute communications through appropriate platforms.

Brand & Content Management (comms/PR)

• Design and develop internal and external comms and content aligned with brand and business
• Draft and/or create content and comms including responding on platforms and developing materials for events & partners.
• Support implementation of and reporting against the content calendar.
• Support recurring internal and member comms.
• Support with internal team branding such as email signatures, team photos, and P&C welcome cards.

Team Management

• Support new team members to learn.
• Demonstrates interest in developing junior team members; nascent leadership style and skills, and demonstrates desire & ability to grow into a people management role 

Strategy & Reporting (BD)

• Collect member feedback. Conduct market research and synthesize findings for better strategy & decision-making.
• Support with internal weekly and monthly reporting and meeting preparation included.
• Collaborate with CT to understand & leverage locations' USPs.
• Support the Marketing team in the development of marketing strategy.

Essential Skills and Competencies

• Passion for and understanding of Ikigai’s mission and values
• Excellent verbal and written communication skills, especially when handling sensitive matters
• Highly detail-oriented with strong organizational & planning skills
• Outstanding problem-solving skills including being solution-driven in your approach to overcoming challenges
• Exceptional interpersonal skills and ability to naturally create a rapport that builds trust with anyone
• Excellent proficiency with Microsoft Office applications (Word, Excel, PowerPoint) or willingness to quickly learn on the job; able to create polished PowerPoint presentations at senior management level
• Demonstrates integrity, dependability, responsibility, accountability, self-awareness, work ethic, empathy, and professionalism

At Ikigai, we are just as interested in how someone fits with our culture, as their ability to get the job done. For anyone joining the Marketing team, we are also interested in whether:

• You show up to work as your true and authentic self. Whether that is having a talent for Lingala dancing, baking, reading, or sleeping in & watching Netflix.
• You enjoy teamwork and collaboration. When you are stuck you ask for help and are a candid communicator.
• You take pride in being detail-oriented and are highly organized. You have excellent work planning and time management skills
  and can effectively prioritize both urgent and important tasks when everything happens at once.
• You hold yourself to the highest standards of personal and professional integrity. You maintain confidentiality when appropriate and you know when and how to professionally pull in support when faced with a challenging people-related situation.

The Interview Process

• Application (You are here)
  Our people and culture team will review your application to see how your skills and experience align with our needs.

• Culture interview (phone/ video call)
  Our goal is to explore your motivations to join our team, learn why you’d be a great fit, and answer questions about us.

• In-Person Technical interview (length varies by role)
  You'll meet your Future Manager and the hiring team who will evaluate skills needed to be successful in your role.

• Final Interview
  You'll meet one of our Founders and get a feel of what it looks like working in the team.

• Offer Stage Pop the champagne (after you sign)
  If everyone’s happy, we’ll make you an offer to join us - YAY!😃

*****The interview process might change based on the role; you shall be advised if that is the case.

Ikigai is an Equal Opportunity Employer, committed to nurturing the growth and career development of its employees by providing an environment where opportunities for such growth are open and available on a merit basis.

The above statements are intended to describe the general nature and level of work performed by this job's employee. They are not intended to be an exhaustive list of all responsibilities and activities required for the position.